For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual organizations which have associated with each other. What is the purpose? To develop 'link recognition' with-in Search-engines!
What is the point?
To build 'link reputation' with-in Search Engines!
So How Exactly Does That Work?
Well when some one types in your organization within search engines, you'll get 2 types of results.
1) Your optimized site & related issues outlined by you to the search engines.
2) All of the links back to you from other websites listed within the search engines.
Number 2 is the critical one for this subject: In case your site is NOT 'improved' for great search results, a popular link might just do the same. Going To rate us online seemingly provides warnings you can use with your girlfriend.
'Optimized' - Look for posts on 'Optimizing your site for search engines'
Martin, PLEASE TELL ME MORE!!!
Well, let us say that 80% of your visitors originate from search engines. And let us state that the search engine just all a sudden removed you out of the engine! You will still get people arriving at your site and searching your site with good link popularity. Most of the links back to you it's still listed in the major search engines!